Every communications professional I talk to right now is somewhere on the same spectrum.

On one end: people who've heard "AI agents" enough times that it's become background noise. On the other: people who've tried to build one, hit a wall of API keys and Python scripts, and quietly decided it wasn...

I led a workshop recently, and one of the participants was having an 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗿𝗶𝘀𝗶𝘀. 

They came up to me and said, "I've always been considered a great writer. Now that these AI tools can crank things out in 30 seconds, even though much of it is slop, a lot of it's good enough. 𝗪𝗵𝗮𝘁'𝘀 𝗺𝘆 𝘃𝗮𝗹𝘂𝗲?" ...

Anthropic CEO Dario Amodei has made headlines with a striking prediction: AI could empower a single person to run a billion‑dollar company by 2026—and potentially replace up to 50% of entry-level white‑collar jobs (inc.com). For investors and enterprise CEOs, that message hits like a signal flare: “...

Should AI replace entry-level staff?

𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗻𝗼𝘁.

Some agency leaders say AI eliminates the need to hire junior team members.

But that logic is flawed.

Imagine the Lakers deciding they’ll stop drafting rookies.

They’ll only recruit veterans.

Sure, it's easier short term.
But who becomes the ...

I’ve been quietly working on something special...

Now it’s out in the world.

My thoughts on AI and its role in transforming modern reputation management have just been published in the 5th edition of:

𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹...

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from my keynote, "Crisis Communications in the Age of AI":

1️⃣ 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗶𝘀𝗲𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗮𝘀𝘁 — 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗳𝗮𝘀𝘁𝗲𝗿.

In a world where a deepfake can ignite a global controversy overnigh...

I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.

What’s different about A...

The AI Agent Revolution Is Here — But Most PR Teams Aren’t Ready

AI agents were a hot topic at SXSW this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools for media research, content generation, and PR strategy.

🚀 Th...