If you’re still thinking in terms of SEO, you’re already behind.

We’re entering the era of GEO—Generative Engine Optimization—where visibility depends less on keywords and backlinks and more on how your content shows up in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, and Claude...

Yesterday, during a cohort call with members of the Ragan Center for AI Strategy, I raised a concept I’ve been working with for some time: the Comms-Centric AI Maturity Model.

Why? Because while most communicators have experimented with AI tools like ChatGPT or Gemini, very few organizations have a...

I led a workshop recently, and one of the participants was having an 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗿𝗶𝘀𝗶𝘀. 

They came up to me and said, "I've always been considered a great writer. Now that these AI tools can crank things out in 30 seconds, even though much of it is slop, a lot of it's good enough. 𝗪𝗵𝗮𝘁'𝘀 𝗺𝘆 𝘃𝗮𝗹𝘂𝗲?" ...

 If you've been following my work, you know I believe the future of communications isn’t just shaped by AI — it’s being rewritten by it.

That’s why I’ve joined the advisory board for Ragan’s new Center for AI Strategy — a trusted hub designed to help comms leaders not just keep up, but lead with in...

We all have that one research paper we should read—until we see the 30-page PDF and suddenly remember we need to clean the junk drawer.

That’s why I created something a little different.

Using NotebookLM’s new Audio Overview feature, I generated a two-person podcast-style discussion that breaks do...

The narrative that AI will decimate white-collar jobs is everywhere. Executives pitch it to shareholders. Media headlines run with it. Fear-based LinkedIn posts go viral.

But what if the future looks more like Duolingo than doomsday?

In early 2024, Duolingo made waves by announcing a 10% reduction...

There’s a phrase I find myself repeating often these days: AI is only as good as the prompts you give it. But what exactly does that mean for communications professionals?

I recently had the pleasure of contributing insights to a new Ragan article on the growing importance of prompt engineering for...

Meta’s upcoming AI-powered ad creation platform promises to change how brands build and run ads. But the recent lawsuit from Disney and Universal Studios against Midjourney, a popular AI image generator, raises serious legal and ethical questions for Meta and anyone developing generative AI tools in...

Anthropic CEO Dario Amodei has made headlines with a striking prediction: AI could empower a single person to run a billion‑dollar company by 2026—and potentially replace up to 50% of entry-level white‑collar jobs (inc.com). For investors and enterprise CEOs, that message hits like a signal flare: “...

Should AI replace entry-level staff?

𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗻𝗼𝘁.

Some agency leaders say AI eliminates the need to hire junior team members.

But that logic is flawed.

Imagine the Lakers deciding they’ll stop drafting rookies.

They’ll only recruit veterans.

Sure, it's easier short term.
But who becomes the ...

I’ve been quietly working on something special...

Now it’s out in the world.

My thoughts on AI and its role in transforming modern reputation management have just been published in the 5th edition of:

𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹...

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from my keynote, "Crisis Communications in the Age of AI":

1️⃣ 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗶𝘀𝗲𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗮𝘀𝘁 — 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗳𝗮𝘀𝘁𝗲𝗿.

In a world where a deepfake can ignite a global controversy overnigh...