The communications landscape is rapidly evolving, and artificial intelligence (AI) is at the center of this transformation. Whether it’s real-time sentiment tracking, early threat detection, or mitigating the impact of misinformation, AI is becoming a game-changer in how we detect, respond...
I recently shared insights at the P World AI in PR Summit about significant trends reshaping our industry.
Here's a breakdown of the three key shifts that every PR professional should be aware of:
1. The Rise of the AI Reporter
News outlets are increasingly deploying AI to produce...
In my recent "AI for PR Professionals" workshop, hosted by the Hispanic Public Relations Association, I had the opportunity to look into AI's transformative impact on public relations. My journey as a senior digital strategy executive, particularly in leading global agencies through digital...
