The communications landscape is rapidly evolving, and artificial intelligence (AI) is at the center of this transformation. Whether it’s real-time sentiment tracking, early threat detection, or mitigating the impact of misinformation, AI is becoming a game-changer in how we detect, respond to, and m...
I recently shared insights at the P World AI in PR Summit about significant trends reshaping our industry.
Here's a breakdown of the three key shifts that every PR professional should be aware of:
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1. The Rise of the AI Reporter
News outlets are increasingly deploying AI to produce routine ar...
In my recent "AI for PR Professionals" workshop, hosted by the Hispanic Public Relations Association, I had the opportunity to look into AI's transformative impact on public relations. My journey as a senior digital strategy executive, particularly in leading global agencies through digital upheava...
