The AI Jobs Apocalypse That Wasn't ai ai agents apocalypse automation jobs May 28, 2026

Well, well, well.

After two years of apocalyptic predictions from the very people who built the machine they said would end work as we know it, here we are.

Sam Altman, CEO of OpenAI, now says he was "pretty wrong" about AI gutting entry-level white-collar jobs. Dario Amodei, who once told the wor...

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You Don't Need to Code to Build an AI Agent. You Need a Good Reason. ai ai adoption ai agents aiforpr pr Apr 16, 2026

Every communications professional I talk to right now is somewhere on the same spectrum.

On one end: people who've heard "AI agents" enough times that it's become background noise. On the other: people who've tried to build one, hit a wall of API keys and Python scripts, and quietly decided it wasn...

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Five key insights from my keynote: Crisis in the Age of AI ai ai agents aiforpr crisis management Apr 10, 2025

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—ธ๐—ฒ๐˜† ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ from my keynote, "Crisis Communications in the Age of AI":

1๏ธโƒฃ ๐—”๐—œ-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ฐ๐—ฟ๐—ถ๐˜€๐—ฒ๐˜€ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐—ณ๐—ฎ๐˜€๐˜ โ€” ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐—บ๐˜‚๐˜€๐˜ ๐—ฏ๐—ฒ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ.

In a world where a deepfake can ignite a global controversy overnigh...

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New Video: Using AI to Build a Smarter Media List ai ai agents aiforpr media list openai operator Mar 11, 2025

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I just uploaded a new explainer video, walking you through how to use AI โ€” specifically, OpenAIโ€™s Operator โ€” to build a smarter, more targeted media list. If youโ€™ve ever spent hours compiling journalist contacts and refining your outreach strategy, this oneโ€™s for you.

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Whatโ€™s different about A...

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