You Don't Need to Code to Build an AI Agent. You Need a Good Reason. ai ai adoption ai agents aiforpr pr Apr 16, 2026

Every communications professional I talk to right now is somewhere on the same spectrum.

On one end: people who've heard "AI agents" enough times that it's become background noise. On the other: people who've tried to build one, hit a wall of API keys and Python scripts, and quietly decided it wasn...

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Five key insights from my keynote: Crisis in the Age of AI ai ai agents aiforpr crisis management Apr 10, 2025

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—ธ๐—ฒ๐˜† ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ from my keynote, "Crisis Communications in the Age of AI":

1๏ธโƒฃ ๐—”๐—œ-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ฐ๐—ฟ๐—ถ๐˜€๐—ฒ๐˜€ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป ๐—ณ๐—ฎ๐˜€๐˜ โ€” ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐—บ๐˜‚๐˜€๐˜ ๐—ฏ๐—ฒ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ.

In a world where a deepfake can ignite a global controversy overnigh...

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New Video: Using AI to Build a Smarter Media List ai ai agents aiforpr media list openai operator Mar 11, 2025

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I just uploaded a new explainer video, walking you through how to use AI โ€” specifically, OpenAIโ€™s Operator โ€” to build a smarter, more targeted media list. If youโ€™ve ever spent hours compiling journalist contacts and refining your outreach strategy, this oneโ€™s for you.

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Whatโ€™s different about A...

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