I’m excited to share a new feature in ChatGPT that’s perfect for PR professionals: real-time search! This new tool allows you to access up-to-the-minute information, making it easier to monitor public sentiment, respond quickly to emerging trends, and keep your finger on...

After sending my recent newsletter, "Emerging Trends in PR: Three Shifts You Should Know About," I received a lot of interest in the AI-powered search shift. Many of you shared your curiosity about how AI is transforming reputation management.

To explore this topic, I've invited my friend...

About a year ago, I began experimenting with AI to clone my voice for editing podcasts. Today, I'm excited to share my latest experiment with AI technology.

I've created a video avatar of myself using a tool called HeyGen.

This new digital twin speaks in my voice and...

I recently shared insights at the P World AI in PR Summit about significant trends reshaping our industry.

Here's a breakdown of the three key shifts that every PR professional should be aware of:

1. The Rise of the AI Reporter

News outlets are increasingly deploying AI to produce...

What a week!

I’m excited to share some key takeaways from my recent workshop at the Ragan Communications Employee Communications and Culture Conference. It was an eye-opening session in which we discussed the role of AI in communications.

I started by polling the audience on...