There’s a phrase I find myself repeating often these days: AI is only as good as the prompts you give it. But what exactly does that mean for communications professionals?

I recently had the pleasure of contributing insights to a new Ragan article on the growing importance of prompt engineering for...

Meta’s upcoming AI-powered ad creation platform promises to change how brands build and run ads. But the recent lawsuit from Disney and Universal Studios against Midjourney, a popular AI image generator, raises serious legal and ethical questions for Meta and anyone developing generative AI tools in...

Anthropic CEO Dario Amodei has made headlines with a striking prediction: AI could empower a single person to run a billion‑dollar company by 2026—and potentially replace up to 50% of entry-level white‑collar jobs (inc.com). For investors and enterprise CEOs, that message hits like a signal flare: “...

Should AI replace entry-level staff?

𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗻𝗼𝘁.

Some agency leaders say AI eliminates the need to hire junior team members.

But that logic is flawed.

Imagine the Lakers deciding they’ll stop drafting rookies.

They’ll only recruit veterans.

Sure, it's easier short term.
But who becomes the ...

I’ve been quietly working on something special...

Now it’s out in the world.

My thoughts on AI and its role in transforming modern reputation management have just been published in the 5th edition of:

𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹...

Just left the stage at the Crisis Comms Bootcamp in Chicago. Here's a quick snapshot of the 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from my keynote, "Crisis Communications in the Age of AI":

1️⃣ 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗶𝘀𝗲𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗮𝘀𝘁 — 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗳𝗮𝘀𝘁𝗲𝗿.

In a world where a deepfake can ignite a global controversy overnigh...

If you're still wondering whether AI is truly essential for your business, Tobi Lütke, CEO of Shopify, has a clear message for you: AI integration is now a baseline expectation, not merely an optional enhancement.

In a recent tweet, Lütke highlighted the transformational potential of artificial i...

With my new AI avatar, I may never take another Zoom call again!

Well, not quite. But the technology is getting closer!

I've been experimenting with HeyGen's interactive avatar technology—and chatting with "myself" on Zoom is both impressive and hilariously surreal.

Check out this quick highlight clip,...

I just uploaded a new explainer video, walking you through how to use AI — specifically, OpenAI’s Operator — to build a smarter, more targeted media list. If you’ve ever spent hours compiling journalist contacts and refining your outreach strategy, this one’s for you.

What’s different about A...

The AI Agent Revolution Is Here — But Most PR Teams Aren’t Ready

AI agents were a hot topic at SXSW this year, and for good reason. These advanced AI-powered assistants are moving beyond simple automation and becoming essential tools for media research, content generation, and PR strategy.

🚀 Th...

Note: The video above is a 2-minute demo of an experiment I ran with Operator, one of OpenAI's AI agents, where I had it create a media list involving all journalists who wrote about alternative investments over the last 60 days. 

AI isn’t just another PR tool — it’s reshaping the entire media ecosys...

Say hello to OpenAI's Sora. 

Yesterday I upgraded to Sora Pro, which allows me to upload images of people. 

I trained it on a photo of me and gave it this simple prompt:

"Use my likeness to create a cinematic scene of me as a time-traveling secret agent, standing confidently on a rooftop overlooking ...