As Amazon reports earnings today, most headlines are repeating the same storyline: 𝗔𝗜 𝗶𝘀 𝗿𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝘄𝗵𝗶𝘁𝗲-𝗰𝗼𝗹𝗹𝗮𝗿 𝘄𝗼𝗿𝗸𝗲𝗿𝘀.
That narrative fits our collective anxiety about automation, and in fairness, it’s not wrong. AI is replacing some jobs, and it will continue to. We’ve already seen it backfire i...
California just became the first state to regulate AI companion chatbots — the kind designed to listen, comfort, and talk like humans.
The new law aims to stop AI tools from crossing emotional or ethical lines, such as manipulating users, offering medical or mental health advice, or pretending to b...
If you’re still thinking in terms of SEO, you’re already behind.
We’re entering the era of GEO—Generative Engine Optimization—where visibility depends less on keywords and backlinks and more on how your content shows up in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, and Claude...
Yesterday, during a cohort call with members of the Ragan Center for AI Strategy, I raised a concept I’ve been working with for some time: the Comms-Centric AI Maturity Model.
Why? Because while most communicators have experimented with AI tools like ChatGPT or Gemini, very few organizations have a...
I led a workshop recently, and one of the participants was having an 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗿𝗶𝘀𝗶𝘀.
They came up to me and said, "I've always been considered a great writer. Now that these AI tools can crank things out in 30 seconds, even though much of it is slop, a lot of it's good enough. 𝗪𝗵𝗮𝘁'𝘀 𝗺𝘆 𝘃𝗮𝗹𝘂𝗲?" ...
McKinsey didn’t just adopt AI.
They’re rebuilding the firm around it.
And if you’re running or working inside a PR or communications agency, it’s time to pay attention.
Because the future is already taking shape — and it doesn’t look like a bigger tech stack or a snazzier PowerPoint deck.
It lo...
If you've been following my work, you know I believe the future of communications isn’t just shaped by AI — it’s being rewritten by it.
That’s why I’ve joined the advisory board for Ragan’s new Center for AI Strategy — a trusted hub designed to help comms leaders not just keep up, but lead with in...
We all have that one research paper we should read—until we see the 30-page PDF and suddenly remember we need to clean the junk drawer.
That’s why I created something a little different.
Using NotebookLM’s new Audio Overview feature, I generated a two-person podcast-style discussion that breaks do...
The narrative that AI will decimate white-collar jobs is everywhere. Executives pitch it to shareholders. Media headlines run with it. Fear-based LinkedIn posts go viral.
But what if the future looks more like Duolingo than doomsday?
In early 2024, Duolingo made waves by announcing a 10% reduction...
There’s a phrase I find myself repeating often these days: AI is only as good as the prompts you give it. But what exactly does that mean for communications professionals?
I recently had the pleasure of contributing insights to a new Ragan article on the growing importance of prompt engineering for...
Meta’s upcoming AI-powered ad creation platform promises to change how brands build and run ads. But the recent lawsuit from Disney and Universal Studios against Midjourney, a popular AI image generator, raises serious legal and ethical questions for Meta and anyone developing generative AI tools in...
Anthropic CEO Dario Amodei has made headlines with a striking prediction: AI could empower a single person to run a billion‑dollar company by 2026—and potentially replace up to 50% of entry-level white‑collar jobs (inc.com). For investors and enterprise CEOs, that message hits like a signal flare: “...
