AI Adoption Is Failing — And It’s Not a Technology Problem

🎙️Podcast: AI Adoption Is Failing — And It’s Not a Technology Problem

ai coca-cola commercial Dec 21, 2025

AI tools are advancing fast — but organizations are struggling to keep up.
Why? Because AI adoption isn’t a technology problem. It’s a human problem.

In this episode, Barbara Roos and I unpack why fear, leadership silence, and broken training models are slowing AI adoption — and why creativity, judgment, and storytelling still require humans in the loop.

We also analyze Coca-Cola’s iconic “Holidays Are Coming” ads as a real-world case study in nostalgia, consistency, and why AI-generated creative often feels technically impressive — but emotionally empty.

In this conversation, we cover:

Why AI adoption is a human challenge masquerading as a tech challenge

What AI still gets wrong about creativity and storytelling

Why fear and shame quietly derail AI initiatives

Why most AI pilots fail — and why that’s actually OK

What leaders must do now to prepare teams for AI

Links & References

Barbara Roos
LinkedIn: https://www.linkedin.com/in/barbaratroos/

Website: https://www.trailheadcommunications.com

Coca-Cola “Holidays Are Coming” Ads (YouTube)

1995 Original (Classic Trucks):
https://youtu.be/X13N-Bx17Oc?si=N9B2ew-JOslNqQ9n

2024 AI-Generated Version:
https://www.youtube.com/watch?v=8m0Y-GisSeM

2025 AI-Generated Version:
https://www.youtube.com/watch?v=dwex5VgfQtw

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