Confidential Proposal
Chris Gee Consulting
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Prepared exclusively for DEY.nyc
Chris Gee Consulting
Confidential · 2026
Prepared for DEY.nyc
Prepared for DEY.nyc
AI Strategy Proposal
AI
STRATEGY
FOR
DEY.NYC
STRATEGY
FOR
DEY.NYC
Presented By
Chris Gee Consulting Presented to DEY.NYC
Chris Gee Consulting Presented to DEY.NYC
Speaker · Trainer · Advisor
AI Strategy for PR & Comms
AI Strategy for PR & Comms
2026
01 / 10
The Opportunity
You've Built Something Rare. Now Let's Build On It.
DEY.nyc is already operating at a level that most boutique PR agencies spend years trying to reach: impressive clients, tight systems, a single lean CFO, and financials that actually make sense. The question isn't whether AI belongs here. It's how to bring it in the right way, at the right pace, with the right guide.
The goal of this engagement is simple: move DEY.nyc from ChatGPT experimentation to a confident, structured Claude practice that respects your IP concerns, fits your culture, and actually saves your team time on the work that matters.
Agency Profile
~10-person boutique · PR & influence · NYC-based · HubSpot connected
Current AI State
ChatGPT users · No agentic setup yet · Ready to move to Claude
Primary Concerns
IP protection · Data privacy · Making the right call on tools and timing
Engagement Style
Start focused · Build trust · Expand as results prove the model
02 / 10
Why Claude. Why Now.
"ChatGPT got the industry talking. Claude is where the real agency work gets done."
â Chris Gee Consulting
The Case for Making the Switch
Claude's approach to data privacy addresses the exact concerns your CEO has raised. Its HubSpot integration turns hours of manual reporting into seconds. Danielle has already seen this firsthand at her previous firm. The Claude ecosystem (Co-work, agentic tools, document generation) is a full operating environment, not just a better chatbot. OpenAI is responding, but right now, for a boutique PR agency, Claude is the clear answer.
03 / 10
01
Phase One · Bite
Foundation & Migration Strategy
Duration
2â3 Weeks
What We Do
90-minute executive strategy session with you, Danielle, and the leadership team, including a direct conversation about IP protection, data privacy, and why Claude is different from the risks they've encountered before
ChatGPT â Claude migration roadmap, tailored to DEY.nyc's specific workflows and team structure
"Quick wins" audit: 3â5 immediate use cases where Claude will save your team measurable time this month
Claude best practices overview for PR and influence agencies, including data handling, prompting, and tool setup
What You Get
A decision the whole team feels confident about, not pressured into
A clear, prioritized migration plan the agency can execute without disruption
The external credibility and independent expertise to complement Danielle's internal advocacy
A written summary and recommendations document to reference going forward
Outcome
DEY.nyc's leadership leaves with full confidence in the decision to move forward, informed rather than pressured, with a roadmap that shows exactly where to start.
Investment
See Engagement Options
04 / 10
02
Phase Two · Snack
Process Audit & Staff Training
Duration
4â6 Weeks
What We Do
Full agency workflow review: where time is lost, where Claude can absorb friction, and where your team can do work they previously couldn't
HubSpot + Claude integration setup and hands-on orientation, from basic connection to live report generation
Role-specific staff training built around what your media relations team, account leads, and content creators actually do, not generic AI 101
A living playbook your team can reference as their skills and workflows evolve
What You Get
A team that knows how to use Claude for their specific job, not just in theory
A prioritized automation roadmap scored by effort vs. impact
HubSpot connected and running, pulling reports, surfacing client data, and saving hours weekly
The foundation and internal confidence needed for Phase 3
Outcome
A practical, role-specific AI playbook your team actually uses, with agency-wide clarity on where Claude earns its keep.
Investment
See Engagement Options
05 / 10
03
Phase Three · Meal
Full AI Strategy Implementation
Duration
Ongoing
What We Do
Build agentic workflows for high-frequency agency tasks: new business pipeline, content creation, reporting, and media monitoring
Custom dashboard creation: a real-time command center for daily ops, client metrics, team utilization, pipeline, KPIs, all at a glance
Ongoing advisory: as Claude's capabilities evolve and DEY.nyc's needs change, we evolve the strategy with you
Quarterly reviews to ensure your AI infrastructure remains your competitive advantage, not an afterthought
What You Get
An agency that runs smarter, not just faster, with systems that scale without adding headcount
The ability to offer services and capabilities that weren't previously in reach
A strategic partner who knows the agency business and won't oversell complexity you don't need
A dashboard and agentic workflow layer that would have cost a small fortune two years ago
Outcome
DEY.nyc becomes a model for what a modern boutique agency looks like â lean, smart, and capable of doing work that legacy firms with five times the headcount can't match on speed or precision.
Investment
See Engagement Options
06 / 10
About the Advisor
Chris
Gee.
Gee.
Chris Gee is a seasoned digital communications executive with a passion for empowering leaders to build a powerful digital presence and navigate AI transformation with clarity. As CEO of Chris Gee Consulting, he brings a unique perspective to the communications landscape. His expertise sits at the intersection of AI and integrated communications. He has led digital practices for Edelman, Finsbury, Teneo, and Burson-Marsteller, advising clients including Coca-Cola, McDonald's, Macmillan, McKinsey, Toyota, Citi, and CVS Health.
An inaugural instructor at Advisor at Ragan's Center for AI Strategy, Chris partners with agencies and in-house teams to help them adopt AI responsibly, strategically, and with measurable impact. His work spans executive coaching, workflow transformation, and large-scale upskilling, giving teams the confidence and tools to evolve their craft in a rapidly changing media and technology environment.
25+
Years in PR, Comms & Digital Strategy
4
Global PR Firms Where He Led Digital
8.8K+
LinkedIn Followers & Growing
6+
Major Industry Conferences · Last 18 Months
08 / 10
What Rooms Say After.
"Chris was able to thread the needle of inspiring early adopters without scaring or alienating those less knowledgeable. Well done, Chris."
MH
Matt Hantz
EVP, Digital · M Booth
"Chris's workshops are transformative; he brings AI topics to life with engaging storytelling and deep insights, blending technology with a keen understanding of ethical considerations."
LR
LaToya Rose
SVP, DEI · Macmillan Publishing
Past Agency & Brand Partners
Day One Agency
Outcast
Egami
Macmillan
Penguin Random House
PPG
Center for Internet Security
Highlights
Select Speaking Engagements
2026 · Fort Lauderdale
Ragan AI Horizons Conference: "AI Agent in a Flash"
Ragan AI Horizons Conference: "AI Agent in a Flash"
2026 · New York
Global AI Adoption Day · Can: Diversity Collective
Global AI Adoption Day · Can: Diversity Collective
2025 · New York
P World AI in Communications Bootcamp: "From Hype to Reality"
P World AI in Communications Bootcamp: "From Hype to Reality"
2025 · Miami
Ragan AI Horizons Conference, Featured Speaker
Ragan AI Horizons Conference, Featured Speaker
09 / 10
Recommended Next Steps
Let's Start Small & Move Fast.
01
Danielle shares this proposal with the leadership team. The goal is a 30-minute conversation, not a hard sell. Let the work speak, and let me answer questions directly.
02
Introductory call with Chris, Danielle, and the DEY.nyc leadership team. Low pressure. High value. A chance for them to hear directly from someone who has done this with agencies at exactly this stage.
03
Agree on a starting scope. We begin with Phase 1: a focused, bounded engagement that demonstrates ROI before we go further. No long commitments upfront.
04
First win within 30 days. That's the goal of Phase 1: give the team something they can point to, and give leadership the confidence to keep going.
Get in Touch
Chris Gee Consulting · 2026
10 / 10
