What you'll learn:

• The biggest mistake PR pros make when prompting ChatGPT (and
  Learn why vague inputs lead to vague outputs, and how structure changes everything.
• A simple framework for creating clear, useful AI prompts
  Get introduced to the COMPOSE framework — your secret weapon for consistent, high-quality outputs.
• AI prompts for tasks like outreach, research, and exec vis
  See real prompts in action that you can steal and customize.

Why this topic matters

PR pros are under pressure to work faster, with fewer resources, and AI has the potential to help. But without the right prompts, most people waste time rewriting and re-running outputs. This lesson demonstrates how effective prompting leads to improved results, whether you're crafting media pitches, analyzing sentiment, or generating ideas. It's the foundation for everything else you do with AI.